The Mannequal™ has been created to bridge one of the many gaps found in our society; the void that exists between disabled customers and the exclusive fashion world.
It was designed by Sophie Morgan who was irritated by the lack of representation of disability on the high street and decided to create a product that would call an end to disability discrimination. The Mannequal™ evolved and is the first display product of its kind - a wheelchair for a mannequin.
In the UK there are 1.94 million people, aged between 16 and 30 who have a disability and 600 million worldwide. The symbol that has come to reflect this category of person, regardless of age, colour or nationality, is the universally recognised wheelchair. While the Mannequal™ is essentially a display chair, the message of inclusivity that this will give
to all customers cannot be underestimated.
The Mannequal™ has been designed to seat both male and female mannequins of standard height and width measurements and it can be decorated and styled to coordinate aesthetically, unobtrusively and subtly with any in store display or shop window.
It is specifically designed to seat a mannequin without obstructing the view of the clothing. The mannequin can be styled in the same manner that would be used to style
any other seated mannequin.
The Mannequal™ exists as a reflection of a commitment to ensure that responsibilities have been met under the Disability Discrimination Act, and that goods and services
are accessible. The Mannequal™ clearly suggests an attitude of acceptance, and therefore reinforces the shops offer of assistance and guidance for any customer, disabled or not.
It was designed by Sophie Morgan who was irritated by the lack of representation of disability on the high street and decided to create a product that would call an end to disability discrimination. The Mannequal™ evolved and is the first display product of its kind - a wheelchair for a mannequin.
In the UK there are 1.94 million people, aged between 16 and 30 who have a disability and 600 million worldwide. The symbol that has come to reflect this category of person, regardless of age, colour or nationality, is the universally recognised wheelchair. While the Mannequal™ is essentially a display chair, the message of inclusivity that this will give
to all customers cannot be underestimated.
The Mannequal™ has been designed to seat both male and female mannequins of standard height and width measurements and it can be decorated and styled to coordinate aesthetically, unobtrusively and subtly with any in store display or shop window.
It is specifically designed to seat a mannequin without obstructing the view of the clothing. The mannequin can be styled in the same manner that would be used to style
any other seated mannequin.
The Mannequal™ exists as a reflection of a commitment to ensure that responsibilities have been met under the Disability Discrimination Act, and that goods and services
are accessible. The Mannequal™ clearly suggests an attitude of acceptance, and therefore reinforces the shops offer of assistance and guidance for any customer, disabled or not.
