17/09/2010

DEBENHAMS LAUNCH

Photographs provided by Debenhams

The white Mannequal is seen here with a seated mannequin, dressed in clothes by Debenhams designers. The final images will soon be seen on the mannequal.com website but for now they will be shown here. Please click to enlarge.

Photography by Sophie Morgan



The beautiful Shannon can of course be seen in the background on the right. It is an exciting image all in all, Shannon in her chair looking incredible, and then a mannequin seated subtly in a mannequal. It is the first display of its kind in the world, let alone in the UK and to see it nestled amongst the vibrant and cutting edge displays that run the length of the busiest shopping street in the world is not only inspiring and exciting, it's a clear indication that the retail industry is beginning to change..for the better. In the 548 shops on Oxford Street, the most dense retail environment in Europe, this one window stands alone, turning shoppers heads as they go and leaving them questioning the way in which disability will be included in the future. Its a beautiful sight and we have Mark Stevens Debenhams Head of Creative, Channel 4 and Natasha Wood to thank. It's onwards and upwards!