17/09/2010

Nippon TV

Nippon TV, a Japanese news channel, filmed a feature on the Mannequal today. They were keen to find out the inspiration behind its design and how it will fit into the windows and instore displays of the world's retail giants.

Filming for the news channel with a white and red Mannequal in the background.

Filming for the news channel with a white and red Mannequal in the background

The team were keen to find out how the idea came about, how the whole project was developed and the idea taken to Debenhams as well as where the Mannequal hopes to go and how it will manage to benefit not only the customer but the retailer. The feature will air next week, and a video of it posted here soon.